The 4 Market Research Trends Shaping 2026
Uptrend usually means that financial markets are taking steps forward. In most cases, it could demonstrate economic growth and a growth in the number of jobs. An uptrend is a time when prices of assets are rising, so it’s an opportunity to make a profit. Identifying a trend starts with having knowledge of your consumers’ interests, needs, and pain points. As needs change, smart and proactive companies will rise to meet them.
Here’s how TikTok unboxings and gaming are driving one of 2025’s top retail trends. You can find the best industry newsletters on Substack or do a quick Google search for your industry and the keyword “newsletters.” You can manually track your competitors’ messaging by browsing their websites every few weeks. In 2023, the homepage reflects sustainability and plant-based wellbeing trends. As long as you execute quickly on proven trends, monitoring competitor movement is an excellent method to select the best trends to invest in.
Product
Technical indicators like trendlines, price action, RSI, and moving averages are popular tools to visualize the trend. A market trend is the general direction that a market is moving in over a period of time. Market trends can be upward, downward, or sideways, depending on various economic factors influencing supply and demand. Identifying market trends allows investors and analysts to make more informed decisions when buying or selling financial assets. In the age of social media, understanding what consumers are saying about your brand, products, and industry is invaluable.
The coronavirus (COVID-19) pandemic affected all segments of the Russian economy, including international trade. Nonetheless, in February 2020, certain agricultural product exports from Russia to China experienced a positive growth. The especially significant increase was recorded for fish products at over 50 percent year-on-year. Further up-to-date statistics and facts about trade in Russia can be found in a dedicated topic page.
- To solve this problem and quickly identify new trends on social media, use a social listening tool.
- Fundamental factors like revenue and earnings growth also demonstrate economic trends.
- All information is from SSGA unless otherwise noted and has been obtained from sources believed to be reliable, but its accuracy is not guaranteed.
- By staying attuned to market trends and leveraging the right tools and strategies, businesses can position themselves for sustainable growth and success.
- Over 500 researchers and specialists gather and double-check every statistic we publish.
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Listening to your customers is one of the simplest yet most effective ways to identify market trends. When you see customer needs changing, you’ll likely see a change in the market’s direction. As social listening tools are designed to surface the most popular conversations on social media, they’re excellent at uncovering current trending topics.
Research stocks, ETFs, or mutual funds
Trends Search also offers a selection of related trending topics. Projects are personalized folders you can create to save and track trends over time. You can name Projects anything you like (e.g., “Exploding Pet Brands,” “Peaked Travel Companies”), and they live inside the Exploding Topics dashboard so that you can easily monitor trends at a glance. IDC Tracker® is part of IDC Data & Analytics.Explore all our coverage, including spending, budget, and deal data for your technology markets here. Download the full report today to explore the insights driving the next era of market research. Leaders, driven by high expectations around productivity, are pushing hard to implement AI and new technologies across their organizations.
Empowering people with data
Social listening tools allow businesses to monitor and analyze social media conversations, providing real-time insights into consumer sentiment and emerging trends. To harness the power of market trends, businesses need to invest in robust market research and analysis. This process involves collecting data from various sources, including customer feedback, industry reports, and social media insights.
To harness the full power of market trend analysis, companies need to invest in robust data collection and analysis tools. For instance, platforms like Innerview can play a crucial role in this process by automatically transcribing and analyzing user interviews across multiple languages. This capability allows businesses to quickly extract valuable insights from customer feedback, identifying emerging trends and needs that might otherwise go unnoticed.
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